Become a sponsor or partner
Get behind a great cause and put your brand in front of thousands of trail-goers
Your sponsorship will make a real impact
We are inviting your company to become part of this incredible trail, either by sponsoring one of the 40 panda sculptures or by becoming a partner for key elements such as the Learning & Community Programme. This is a unique opportunity for your company to partner with Addenbrooke’s Charity and help us build the Cambridge Children’s Hospital and transform the care our hospitals provide for children in our region. This is a chance for your company to leave a substantial lasting legacy on Cambridge, and for hundreds of thousands of people to see that support.
Big opportunities
✓ Reach new audiences ✓ PR opportunities ✓ Raising your profile and brand awareness
✓ Engage your employees ✓ Supporting your CSR/ESG goals
Sponsor A Sculpture
Become an offical Sculpture Sponsor of Panda Meander art trail and position your organisation as a champion of creativity, community and positive change. From prominent on-trail visibility and digital presence to meaningful staff and customer engagement, this is more than sponsorship — it’s a powerful statement about who you are and what you stand for.
Learning & community partner
Stand tall as the official Learning Programme Sponsor of Panda Meander art trail and put your brand at the forefront of creativity and opportunity for the next generation. This is a clear, visible investment in young people, education and community impact. Strengthen your reputation as a brand that truly backs the future.
Immersive app sponsor
Step into the spotlight as the exclusive App Sponsor, the digital engine powering the entire trail. Every download, map search, sculpture check-in and reward. This is premium digital real estate and as valuable as prime physical positioning. Sponsor this app and place your brand directly in the hands of a highly engaged audience, creating repeated, measurable touchpoints throughout their journey.
Where art impacts change
The Panda Meander art trail will reach hundreds of thousands of people and deliver significant positive economic and social impact for Cambridge. Don’t just take our word for it - we know evidence is important when your company is making decisions like this, so here are a few stats from previous Cambridge trails to demonstrate the unprecedented media reach our sponsors will enjoy. This is brand exposure with real purpose
£12.8M
direct economic impact, contributing £5.95 million gross value added to the local economy
534,000
visitors actively engaged with the art trail
£450k
advertising equivalent value delivered through national and regional coverage
84%
of visitors say the trail takes them to places they hadn’t visited before
This data was gathered as part of the Wild in Art 2021, Cows Across Cambridge, art trail.
“Cambridge BID is proud to show our support to Addenbrooke’s Charity, and we’re excited to see the Panda Meander trail come to life in the city. It will welcome visitors and residents to explore our streets and interact with businesses and public spaces. This initiative brings lasting social impact, alongside cultural and economic vibrancy, helping make our city a more connected and compassionate place.
Maria Manion, Chief Executive, Cambridge BID
Our Sponsors & Partners
-
![]()
Lead Trail Partner
-
![]()
Business & Development Partner
-
![]()
Logistics Partner
-
![]()
Media Partner
Don’t get left behind
Join the trail as one of our sculpture sponsors or partners’
Don’t miss the chance for your organisation to support Addenbrooke’s Charity while benefiting from increased brand exposure, the opportunity to engage new audiences and be part of this city-wide initiative.